Knowledge Hub

Amazon PPC stands for Amazon Pay-per-Click advertising, which is part of Amazon’s internal advertising system. It allows brands, agencies, and third-party sellers to create targeted advertisements for their products using specific keywords. These ads appear in Amazon’s search results and competitor product listings.

Amazon PPC is important because it helps sellers increase visibility and reach potential customers who are ready to make a purchase. By using PPC, sellers can present their products to relevant audiences at the point of sale. Additionally, they can measure the performance of their ads to identify which ones are driving conversions.

Amazon PPC is beneficial for all sellers who want to succeed on Amazon, regardless of their sales volume. Whether you have just launched a new product, have been selling on Amazon for a while, or have achieved significant success, utilizing PPC can help improve your performance.

• Allocate a budget of at least $100 to attract Amazon’s attention.
• Try different campaign types simultaneously for better results.
• Consider bundling successful product variations into one campaign for promotion.
• Monitor your product’s organic ranking alongside PPC efforts.
• Avoid abruptly lowering bids for successful campaigns.
• Include solution-oriented keywords in your product listing for better PPC targeting.
• Don’t add a keyword to negative in the automatic campaign until it performs well in the exact campaign.
• Keep ad groups and campaigns organized within portfolios for easier tracking.

PPC is not recommended for sellers whose sales page is not designed properly or has a low rating. If your sales page lacks compelling content, high-quality images, or a positive customer rating, visitors may leave without making a purchase. This can negatively impact your conversion percentage and make PPC less effective. It’s important to optimize your sales page before considering PPC to ensure that visitors have a positive experience and are more likely to convert into customers.